A marriage then further strengthened the united destinies of the two families, between Marisa Ferrari and Emilio Perini, both children of the family heads. This sealed the start of an era that would open up to great growth. “From Via Benettine, we moved to number 53 Via Maddalena, where we then began developing the business beyond provincial boundaries”, Delfino Ferrari recalls, Marisa’s brother and today the company’s chairman. The Cantine 4 Valli trademark was created in 1952 with the intention of giving a name and a symbol to the social spirit that drove the company: “Grandfather Achille had established local trade and we wanted to follow in his footsteps, harvesting the grapes produced in the four valleys of Piacenza: Val Trebbia, Val Nure, Val Tidone and Val d’Arda”, Delfino Ferrari explains.
Since the very start, a professional tradition was established that saw a great family, always united and hard-working, face up to unexpected challenges. There are: Emilio Perini “the accountant”; Marisa Perini (maiden name: Ferrari), his wife, in the office (“I joined straight after finishing school” – Marisa recalls -. It was 1952 and I stayed in the same seat until 2001. I was in the office preparing invoices and paying bills, as well as putting labels on and washing bottles! Those were the years when everyone did everything and no one hesitated in lending a hand wherever they could.”) And then Francesco Ferrari, who started out by unloading a train full of empty bottles becoming responsible of cellar, and Bernardo Perini, as young representative, who in 1955 crossed over the border with Parma (“I went to Busseto and it felt like I was travelling to America” – he recalls with amusement today). Delfino Ferrari, on the other hand, started out by repairing wine-by-the-glass distributors in taverns.
Soon, however, as the range of commercial action expanded, the premises of Via Maddalena became too small and in the 1970s, Cantine 4 Valli found itself moving to Montale. “At that time, we were also selling the wine in Lombardy and Liguria and were just starting to consider exports. In 1975, we began selling our first wine to the Americans: it was a supply of Gutturnio to Mama Leone, a trending restaurant in New York”, Delfino says. Then in the 1980s, we were given the opportunity to open up to prestigious products. “We bought some excellent lands for vine-growing, in a splendid position in Val Trebbia” – Delfino explains -.